Amazon Prime Day 2025 is back and bigger than ever! Mark your calendars—this year’s event runs for four full days, from July 8 to July 11. Expect major discounts, exclusive offers, and more deals than you can count.
What Is Prime Day?
Launched in 2015 to celebrate Amazon’s 20th anniversary, Prime Day has grown into one of the most anticipated sales events of the year. In 2025, it celebrates its 10th edition with thousands of deals exclusive to Amazon Prime members.
What’s New in 2025?
- Four-Day Event: For the first time, Prime Day runs a full 96 hours.
- "Today’s Big Deals": Daily curated deals dropping at midnight PDT—only for Prime members.
- Expanded Access: Ireland and Colombia are included for the first time.
- Celebrity Campaign: LeBron James stars in Amazon’s new Prime Day ad campaign.
When Is Prime Day 2025?
July 8–11, starting at 12:01 AM PDT. Early deals are already starting to show up, so keep an eye out!
Is It Just for Prime Members?
Yes—but with a catch. You’ll need a Prime membership to access most deals. New users can sign up for a 30-day free trial. After that, Prime costs $139/year or $14.99/month.
Amazon also offers:
- Young Adult Plan (Ages 18–24): 50% off
- Student Prime: $7.49/month
- SNAP/EBT/Medicaid Discount: $6.99/month
Extra Perks During Prime Day
- Fuel Discount: $1 off per gallon (up to 35 gallons) at bp, Amoco, and ampm (July 3–6)
- Grubhub+ Offer: $10 off orders over $20 with code
PRIME10(until July 7) - Amazon Haul Deals: 5% off $50+, 10% off $75+
What Will Be on Sale?
You can expect massive discounts across nearly every product category, especially on:
- Amazon Devices (Echo, Kindle, Fire TV, Ring, Blink)
- Smart TVs and Streaming Devices
- Laptops, Headphones, and Other Tech
Early deals begin as soon as July 1, with more dropping daily leading up to and during the event. Stay tuned!